Startup Culinary Travel Company.
ROI included:
- Established startup and social media marketing plan
- Created customer personas for several revenue streams
- Customer segment research
- Media buying
- Developed omni-channel programming
- Branding, promotional materials, radio scripts, and broadcast commercials
- Developed marketing content
- Event Planning
- Developed KPIs to increase individual customers and group revenues, real-time exchanges via Facebook, social media interactions with live events, repeat customers, and overall brand awareness
- Created video and stills for Facebook campaigns
- Orchestrated Facebook live events
ROI included:
- Group Travel bookings with return customers
- Events - Developed local book of business
- Digital marketing platform creation and strategies specific to the company
Portfolio Links:
Testimonial:
Tracy was instrumental in guiding us to a signature logo that fit our company perfectly. We had the name, however, we needed the right personality to create a persona to start with. Tracy found it! While I was busy managing the day to day activities of business set up and client service, Tracy orchestrated all the social media account setups, events, brochures, lead development and management allowing me to grow my business during a crucial time. Tracy - Badcock and Associates, LLC becomes your team member. She came to travel events, became an agent, accomplished certification requirements and went the distance for me as a client. I continue to value her service today as I move forward following COVID and restructure my agency.
- Susan Joyalle, CEO, SineQuaNon Travel Corp.
Tracy was instrumental in guiding us to a signature logo that fit our company perfectly. We had the name, however, we needed the right personality to create a persona to start with. Tracy found it! While I was busy managing the day to day activities of business set up and client service, Tracy orchestrated all the social media account setups, events, brochures, lead development and management allowing me to grow my business during a crucial time. Tracy - Badcock and Associates, LLC becomes your team member. She came to travel events, became an agent, accomplished certification requirements and went the distance for me as a client. I continue to value her service today as I move forward following COVID and restructure my agency.
- Susan Joyalle, CEO, SineQuaNon Travel Corp.
Radio Spot Promoting Travel Company