MARKETING MENU

Digital Strategy

• Strategize, plan, execute, manage, and optimize end-to-end digital marketing 

• Lead recommendations and implementation of new and modern digital marketing opportunities, capabilities, and tactics

 

• Provide digital marketing expertise and campaign execution services to customer teams in all locations

 

• Assist team with developing return-on-investment targets for all digital channels, including paid search, retargeting, display media, and social platforms

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• Investigate AI as a means to satisfy customer demand and create interactive digital marketing campaigns

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Measure & Analyze

• Introduce digital analytics platforms, VOC programming, and digital analytic strategies

• Incorporate digital storytelling into the brand across all channels

• Perform Digital content review and recommendations to improve conversions

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• Streamline, automate and measure all digital marketing programs, paid media channels, paid search, SEO, social, and other digital marketing capabilities

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• Assess use of Martech tools such as CRM, Google Analytics, Salesforce, HubSpot, Hootsuite and Brandwatch

Test, Implement and Survey

• Manage the continuous optimization of digital marketing performance leveraging data analytics, UI/UX strategy, content, and A/B performance testing

• Collaborate with Sales, Sales Development, and Marketing to build programs that support the pipeline and revenue targets

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• Guide planning and executing campaigns for regional teams, campaign teams, and partner teams

 

• Guide sales development, sales teams, marketing managers, and communications coordination that delivers campaigns relevant to the customer journey and customer personas

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