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Digital Strategy

  • Strategize, plan, execute, manage, and optimize end-to-end digital marketing 

  • Lead recommendations and implementation of new and modern digital marketing opportunities, capabilities, and tactics
 
  • Provide digital marketing expertise and campaign execution services to customer teams in all locations
 
  • Assist team with developing return-on-investment targets for all digital channels, including paid search, retargeting, display media, and social platforms
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  • Investigate AI as a means to satisfy customer demand and create interactive digital marketing campaigns
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Measure & Analyze

  • Introduce digital analytics platforms, VOC programming, and digital analytic strategies

  • Incorporate digital storytelling into the brand across all channels

  • Perform Digital content review and recommendations to improve conversions
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  • Streamline, automate and measure all digital marketing programs, paid media channels, paid search, SEO, social, and other digital marketing capabilities
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  • Assess use of Martech tools such as CRM, Google Analytics, Salesforce, HubSpot, Hootsuite and Brandwatch

Test, Implement and Survey

  • Manage the continuous optimization of digital marketing performance leveraging data analytics, UI/UX strategy, content, and A/B performance testing

  • Collaborate with Sales, Sales Development, and Marketing to build programs that support the pipeline and revenue targets
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  • Guide planning and executing campaigns for regional teams, campaign teams, and partner teams
 
  • Guide sales development, sales teams, marketing managers, and communications coordination that delivers campaigns relevant to the customer journey and customer personas
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