Nail’d It! Beauty Brand Company
- Created Business and Social Media Marketing Strategy
- Organized Logo Development and Digital Content
- Created Digital Marketing Plan
- Developed – an AI-powered AR Virtual Try-On Facebook campaign to generate buzz before the holiday product launch
- Developed KPI Discovery & ROI Strategy
- Orchestrated Zoom Sales Events to replace in-person group events coordinating with Facebook and online sales
- Created Facebook campaigns for monthly specials that increased sales by 20-30% with weekly quizzes and fun fact treasure hunts
- Developed creative contests focused on new products that grew User-Generated- Content (UGC), resulting in a sold-out status